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Hello

My name is Tillmann. I’m a digital marketing expert with global background. Feel free to request a meeting or contact me for your projects.

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Profile

That’s me

10+ years experience in digital marketing, CRM and analytics. I have worked for several brands as head of marketing / CMO.

Who I have worked for

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iu-3
puma
vw
mich

Core Skills

Content, brand, strategy, cross-channel campaigns... at the core we need creative mindset and agile processes to engage people.

Digital Marketing

Content, brand, strategy, cross-channel campaigns… at the core we need creative mindset and agile processes to engage people.
Building personalized user experience and 1:1 communication by leveraging customer data to increase customer lifetime value and brand loyalty.

CRM

Building personalized user experience and 1:1 communication by leveraging customer data to increase customer lifetime value and brand loyalty.
No campaign without tracking! In a world of data every initiative needs best in class measurement and the right KPIs.

Data

No campaign without tracking! In a world of data every initiative needs best in class measurement and the right KPIs.

My Mindset…

  • In a digital and increasingly data driven world we need humans to understand and run projects with empathy by putting people (not machines) at the core of what we are doing.

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What do people say about me

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Some of my projects

McDonald's CRM Programm

As a Client Service Director @Track I was running the 1:1 communication für McDonald’s. Newsletters with over 40% open rate… I was lovin’ it!

Rebranding Lufthansa

As a CRM Director @DDB and together with my partner Unit9 I was launching the new Lufthansa Brand Design (Dialog BTL Campaign)… over 3 minutes average user interaction on the LP is not so bad isn’t it?

E-Commerce Launch

As Marketing Director @YI-Technology I launched the brand KAMI in Europe. While stores were closed due to COVID we launched the Online Shop… 352% growth in the first 2 month was a nice start!

Summer Campaign 2021 @unu

The challenge here was to build a campaign based on new brand guidelines by using exiting assets or produce w/ small budget… not so bad the result.

Ideas

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